Joey Logano’s recent third NASCAR Cup Series championship has been nothing short of controversial, not for the victory itself but for the way NASCAR has seemingly spotlighted it to an unprecedented degree. While Logano’s on-track performance in 2024 was undeniably strong—culminating in a season-capping win at Phoenix Raceway to claim the championship—some fans are expressing frustration over what they perceive as excessive celebration and favoritism from NASCAR.
Criticism has largely centered around NASCAR’s social media campaign, which has heavily focused on Logano since his championship victory. Some fans argue that NASCAR’s repeated posts, promotional content, and tributes to Logano have overshadowed other deserving drivers and the competitive nature of the season. Critics took to social media platforms to express their displeasure, claiming the governing body was “propping up” Logano in an attempt to create a narrative that didn’t resonate with the wider fanbase.
“I’m tired of seeing Logano’s face plastered everywhere,” one fan wrote on X (formerly Twitter). “Yes, he won, but other drivers made this season exciting too. Where’s the love for them?”
Another fan echoed this sentiment: “It feels like NASCAR wants us to believe Logano’s championship was the greatest of all time. News flash—it wasn’t.”
At the core of the backlash is the belief that NASCAR’s promotion of Logano is part of a broader pattern of favoring certain drivers or teams, especially those with large sponsor backing. Logano, who drives for Team Penske and is supported by major sponsors like Shell-Pennzoil, is seen by some fans as the poster child for the sport’s corporate leanings. Critics argue this dynamic detracts from the authenticity of the competition, making NASCAR’s emphasis on Logano feel forced and inauthentic.
Fans have also pointed out that Logano’s championship win came with its own set of controversies, particularly during the playoff rounds. His aggressive racing style, which has earned him both praise and scorn throughout his career, was on full display in races like Las Vegas, where he secured a spot in the Championship 4. Detractors argue that his tactics, while technically within the rules, push the boundaries of sportsmanship and tarnish the legitimacy of his success.
Despite the criticism, Logano’s supporters have defended both his performance and NASCAR’s promotion of his achievement. “Joey earned that championship fair and square,” one fan posted. “People just love to hate on a winner. If it were their favorite driver, they’d be singing a different tune.”
It’s also worth noting that Logano’s championship victory capped off a season of consistent excellence. His win at Nashville Superspeedway showcased his skill in managing high-pressure situations, while his triumph at Phoenix demonstrated his ability to rise to the occasion when it mattered most. For his fans, these accomplishments more than justify NASCAR’s celebratory tone.
The controversy surrounding Logano’s championship highlights a larger issue within NASCAR: the delicate balance between promoting star drivers and maintaining a sense of impartiality. While NASCAR undoubtedly wants to celebrate its champions and create compelling narratives, overemphasis on one driver risks alienating fans of other competitors and diminishing the perception of the sport’s competitive integrity.
As the dust settles on the 2024 season, NASCAR faces the challenge of addressing these concerns while continuing to build its brand. For Logano, the criticism may be just another chapter in a career defined by both triumph and polarizing moments. Whether fans love him or loathe him, one thing is clear: Joey Logano remains one of NASCAR’s most talked-about drivers.
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