The Michigan football team is one of the most famous in college football history, and it has one of the most well-known brands. The Wolverines should be able to compete with the best of the best in NIL, but this has not been the case thus far. A significant reason for this is that Michigan has taken a different approach than other major universities. If you come to play for the Wolverines and perform well, you will be set up handsomely with NIL, but it must be earned. Things may be changing for Michigan in the NIL world, though, as they make a significant move.
This is big news for Michigan football. They should be one of the best schools in the country in terms of NIL, and this arrangement will help them get there. Jared Wangler, co-founder of Valiant, pointed out that this is a move that major NIL leaders such as Texas and Ohio State have made.
“There will be a relationship between Champions Circle and this agency similar to what they have at Ohio State and Texas,” Jared Wangler said. “The objective is to continue to bring a ton of marketing deals for Michigan student-athletes. There’s going to be a retainer relationship between Valiant, Champions Circle, and the agency, similar to what we nearly contracted with them about a year and a half ago. We’re going to use this retainer relationship to bring more marketing opportunities to Michigan student-athletes.”
Ohio State and Texas are both leaders when it comes to NIL, so if this is something that they have both done, then this is great news for Michigan football.
This is going to be huge for Michigan football NIL
Being able to work with a national firm is going to help the Michigan football team, and other athletic programs at Michigan, a lot. The Valiant group is going to be working on similar aspects of the NIL game that they have done in the past, but the national firm will be able to bring things to another level.
